A company would be most likely to use which of the following to weed out unprofitable customers and target the most profitable ones for pampering?
A) CPV
B) CSR
C) NGO
D) CLV
E) the four Ps

Question

Quizplus · Accepted Answer

CLV (Customer Lifetime Value) is a metric used by companies to identify the estimated value a customer will bring to the company over their lifetime. Companies often use CLV to prioritize customers and focus their marketing efforts on the most profitable ones. By identifying unprofitable customers and focusing on the most valuable ones, companies can increase profitability and customer loyalty.

A Company Would Be Most Likely to Use Which of the Following