Which of the following is a major criticism of the SERVQUAL scale?
A) short questionnaire
B) validity of the five service quality dimensions
C) does not predict consumer purchase intention
D) contact personnel
E) none of the above

Question

Quizplus · Accepted Answer

The SERVQUAL scale has been criticized for the validity of its five service quality dimensions, as some researchers argue that these dimensions may not be universally applicable across different service industries.

Which of the Following Is a Major Criticism of the SERVQUAL