Rhyanna is attempting to classify a new account. She believes the account could be very profitable, but her company is in a relatively weak competitive position. What should Rhyanna's selling effort strategy be?
A) assign the account to a telemarketer until a breakthrough is made
B) make a significant investment in the selling effort in an attempt to strengthen her competitive position
C) allocate a small portion of her time to the account until her competitive position improves
D) avoid calling on the account until her competitive position improves

Question

Quizplus · Accepted Answer

Given the potential profitability of the new account and the current weak competitive position of Rhyanna's company, making a significant investment in the selling effort is a strategic approach to strengthen the competitive position. This involves dedicating resources and effort to secure the account, which could lead to improved market standing and profitability.

Rhyanna Is Attempting to Classify a New Account