Lindsey needs a car to get back and forth from her home in the city to her university, which are four miles apart. When shopping for a car, Lindsey decides to buy a Hummer H3 because she wants a car that her peers will notice and respect. Through this purchase, Lindsey exhibits:
A) Status inconsistency
B) Social capital
C) Conspicuous consumption
D) Branding

Question

Quizplus · Accepted Answer

By choosing a Hummer H3, Lindsey is exhibiting conspicuous consumption, which is the act of purchasing and using goods and services to display status or wealth. The Hummer H3 is a large, expensive vehicle that is associated with power and prestige, and Lindsey wants her peers to notice and respect her for driving it. This behavior is often seen as wasteful and unnecessary by others, and can be viewed as a negative aspect of consumer culture.

Lindsey Needs a Car to Get Back and Forth from Her