Continuing to support a failing course of action is known as:
A) the theory of sunk costs.
B) the Z problem solving model.
C) conflicted reason theory.
D) escalation of commitment.

Question

Quizplus · Accepted Answer

Escalation of commitment refers to the tendency to continue investing in a course of action even when it is no longer achieving the desired results, due to a reluctance to abandon the resources already invested.

Continuing to Support a Failing Course of Action Is Known