Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?
A) Being the first to send exaggerated stories to the press about his clients and to use gossip and rumor as part of his campaigns
B) Staging the Boston Tea Party as the first PR event, using costumed protesters to add controversy to the political statement
C) Being the first to use social science research and psychology to stage events that associated a product with a particular attitude
D) Arguing that PR is about coercion, not consent
E) Being the first to warn the public about the dangers of smoking tobacco

Question

Quizplus · Accepted Answer

Edward Bernays is known for being the first to use social science research and psychology to stage events that associated a product with a particular attitude. He believed that people's behavior could be influenced through the use of emotional appeals and that shaping public opinion was a critical component of a successful PR campaign.

Edward Bernays, Who Authored the First PR Textbook, Is More