In "Across Cultures Competency: Introducing U.S. Products to International Markets," it was noted that Coca-Cola sells products in over 200 countries and has a 94 percent brand recognition rate. How does Coca-Cola achieve such high brand recognition?
A) by localizing campaigns and integrating its brand with themes that make consumers feel good
B) by using the exact same brand messaging that it uses in the United States in order to have message consistency
C) by choosing a name for its product that phonetically sounds like "Coca-Cola" for each foreign market
D) by only using pictures in its advertising and avoiding the use of written words

Question

Quizplus · Accepted Answer

Coca-Cola achieves high brand recognition by localizing its campaigns and integrating its brand with themes that make consumers feel good. This approach ensures that the company's message resonates with consumers in different countries and cultures, while still maintaining the core brand identity.