Mahie's team had to choose between two products to develop. The team made their decision and completed the production process. After a short while it became clear that the team made the wrong decision. Even so, the team continued to allocate resources to the product despite a substantial amount of feedback indicating that their choice had been wrong. This is an example of
A) risk propensity.
B) problem framing.
C) scapegoating.
D) escalating commitment.

Question

Quizplus · Accepted Answer

This is an example of escalating commitment, where a decision-making team continues to invest resources into a course of action despite evidence that suggests it is failing. This is often due to a combination of factors, such as cognitive biases, sunk costs, and a desire to avoid admitting failure.

Mahie's Team Had to Choose Between Two Products to Develop