In Change Competency: What tactic did Sam Su use in his marketing program to filter customers away from McDonald's and into his Kentucky Fried Chicken restaurant in China?
A) He added hamburgers and cheeseburgers to the KFC menu.
B) He developed a KFC mascot who dressed like a clown and juggled drumsticks.
C) He displayed the calorie and fat content for all menu items.
D) He created a combo menu and added entertainment to attract children and their families.

Question

Quizplus · Accepted Answer

Sam Su used a combo menu and added entertainment to attract children and their families. This tactic aimed to filter customers away from McDonald's and into his KFC restaurant by creating a family-friendly environment with fun and engaging experiences. It is a common marketing strategy to differentiate a brand from its competitors and attract a specific target audience.

In Change Competency: What Tactic Did Sam Su Use in His