Which of the following is the best example of product differentiation?
A) A cookie manufacturer introduces a new variant of cookies for Halloween.
B) A firm that sells printers starts a new manufacturing unit to manufacture printer cartridges.
C) A firm that produces laptops introduces a new line of tablet personal computers.
D) A leading women's fashion house introduces a line of men's clothing.
E) A supermarket introduces a range of pre-packaged salads.

Question

Quizplus · Accepted Answer

Product differentiation refers to a strategy where a company introduces a product with unique features or attributes to stand out from competitors. The introduction of a new variant of cookies for Halloween by a cookie manufacturer is a classic example of product differentiation, as it offers consumers a unique product different from the standard offerings.

Which of the Following Is the Best Example of Product