Industries in which quadrant of the Yield Management Matrix are traditionally associated with revenue management? (In other words,in which quadrant are yield management techniques easiest to apply?)
A)use tends to be predictable and price tends to be fixed
B)use tends to be predictable and price tends to be variable
C)use tends to be uncertain and price tends to be fixed
D)use tends to be uncertain and price tends to be variable
E)use tends to be unpredictable and price tends to be semi-fixed

Question

Quizplus · Accepted Answer

Yield management techniques are easiest to apply in industries where use tends to be predictable and price tends to be variable. This means that the industry can adjust prices based on demand without significantly affecting the quantity of use of the product or service. This is most commonly seen in the hospitality and airline industries, where prices for hotel rooms and airline seats can fluctuate based on demand. In contrast, industries where use is uncertain or price is fixed, such as healthcare or utilities, may find it more difficult to apply yield management techniques.

Industries in Which Quadrant of the Yield Management Matrix Are