Experience differentiation
A) isolates the consumer from the delivery of a service.
B) is an extension of product differentiation in the service sector.
C) uses only the consumer's senses of vision and sound.
D) keeps consumers from becoming active participants in the service.
E) is the same as product differentiation, but applied in the service sector.

Question

Quizplus · Accepted Answer

Experience differentiation is an extension of product differentiation in the service sector. It involves creating a unique and memorable experience for the consumer that sets a service provider apart from competitors, and can include sensory elements such as taste, touch, and smell, as well as the overall ambiance and atmosphere of the service environment. It does not isolate the consumer, nor does it keep them from becoming active participants. Vision and sound may be used, but other senses may also be engaged.

Experience Differentiation