Which of the following statements regarding external communications is accurate?
A)Press releases are intended to inform employees of happenings within the organization.
B)Ad fees are based on the perceived value of the audience who watches,reads or listens to the channel where the ad appears.
C)The key to a successful external communication to customers is to keep the business message formal and professional.
D)Blogs are shrinking in popularity,because people want information in a shorter,more concise fashion.

Question

Quizplus · Accepted Answer

Ad fees are based on the perceived value of the audience who watches, reads or listens to the channel where the ad appears. Press releases are intended for external audiences, such as media outlets or customers. Keeping a business message formal and professional is important, but it may not be the key to successful external communication with customers. Blogs are still popular, but other forms of social media, such as Twitter and Instagram, have grown in popularity as well.

Which of the Following Statements Regarding External Communications Is Accurate