A company realizes that recent layoffs at its primary customers reflect potential falling demands for its customers' products,and hence for its own products.The company has engaged in:
A)flow strategy.
B)market segmentation.
C)mission statement redefinition.
D)environmental scanning.

Question

Quizplus · Accepted Answer

Environmental scanning involves monitoring and analyzing external factors that may impact a company's operations and decision-making. In this scenario, the company is recognizing the impact of the recent layoffs on its customers and the potential impact on its own products, indicating an awareness of external environmental factors.

A Company Realizes That Recent Layoffs at Its Primary Customers