Mismatching a customer's channel preferences with the company's channel strategy has little or no impact on market share.

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Mismatching a customer's channel preferences with the company's channel strategy can have a significant impact on market share. If customers are not able to interact with a company through their preferred channel, they may choose to take their business elsewhere. A customer-centric approach that aligns with customer preferences is essential for increasing market share.

Mismatching a Customer's Channel Preferences with the Company's Channel Strategy