Both sales and marketing have unique roles to play in
A) creating customer awareness.
B) creating brand preference.
C) maintaining customer loyalty.
D) the buying funnel.
E) customer advocacy.
Correct Answer:
Verified
Q7: When IBM focused both the sales and
Q8: When lacking clear direction from the marketing
Q9: By creating brand awareness and knowledge in
Q10: Longer sales cycles are common in businesses
Q11: Robeez, the manufacturer of infants' shoes, found
Q13: If marketing has positioned a brand uniquely
Q14: The role of marketing includes
A) making sales
Q15: One reason the misalignment between marketing and
Q16: The role of sales includes
A) conducting formal
Q17: Compared to sales, which is more focused
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