Compared to sales, which is more focused on the here and now, marketing is focused on
A) long-term strategies.
B) short-term strategies.
C) price discounting.
D) product development.
E) the number of transactions.
Correct Answer:
Verified
Q12: Both sales and marketing have unique roles
Q13: If marketing has positioned a brand uniquely
Q14: The role of marketing includes
A) making sales
Q15: One reason the misalignment between marketing and
Q16: The role of sales includes
A) conducting formal
Q18: Realizing that its business-to-business customers were looking
Q19: In many businesses the role of marketing
Q20: At a certain point in the purchase
Q21: The section of the sales plan that
Q22: By profiling a customer based on needs
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