The Place/Distribution Strategy section in the Paradise Kitchens marketing plan specified that Howlin' Coyote chili will INITIALLY be sold
A)to restaurants specializing in American cuisine.
B)through company-owned stores at outlet malls.
C)exclusively to mass merchandisers such as Walmart and Target.
D)through a food distributor,which in turn will sell directly to grocery stores.
E)online to consumers to bypass "the middleman;" the product will be shipped using packed dry ice containers to keep it frozen during transportation.

Question

Quizplus · Accepted Answer

Selling the product through a food distributor who will sell directly to grocery stores is the most efficient and effective way to distribute a product like Howlin' Coyote chili. This allows for more widespread distribution and accessibility to the product. Selling exclusively to mass merchandisers or through company-owned stores limits the potential customer base, while selling online may not be feasible for a frozen product like chili. Selling to restaurants specializing in American cuisine could be a viable option, but grocery stores may offer a larger market.

The Place/Distribution Strategy Section in the Paradise Kitchens Marketing Plan