Which of the following statements about relationship marketing is MOST ACCURATE?
A)Relationship marketing has a short-term focus: increasing profits for the firm.
B)Relationship marketing begins before and ends after the sale.
C)Relationship marketing occurs when there is a personal,ongoing relationship between an organization and its customers.
D)Very few companies today are engaged in relationship marketing.
E)The Internet has allowed marketers to establish more personal relationships with customers.

Question

Quizplus · Accepted Answer

Relationship marketing is characterized by the development of long-term, personal relationships between an organization and its customers, focusing on customer retention and satisfaction rather than short-term sales.

Which of the Following Statements About Relationship Marketing Is MOST