Which of the following statements about environmental forces is MOST ACCURATE?
A)Environmental forces are almost always controllable if the marketing department correctly scans them.
B)An organization that incorporates the marketing concept can exert just as much influence on environmental forces as they can exert on that organization.
C)Environmental forces consistently result in negative outcomes for an organization.
D)Some environmental forces can actually enhance a firm's marketing opportunities.
E)Environmental forces can almost always be predicted.

Question

Quizplus · Accepted Answer

Some environmental forces, such as changes in technology or shifting consumer trends, can actually create new marketing opportunities for a firm. While environmental forces may not always be controllable or predictable, a proactive and adaptive marketing department can identify and capitalize on these opportunities to drive growth for the organization.

Which of the Following Statements About Environmental Forces Is MOST