Which of the following statements about marketing departments is MOST ACCURATE?
A)The marketing department should work solely with people within its own department.
B)The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
C)The marketing department is only responsible for the 4 Ps,not the 7 Ps.
D)The marketing department is only responsible for market research,supervision of product development,and product promotion.
E)The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

Question

Quizplus · Accepted Answer

Marketing departments cannot work in isolation; they must work with various other departments such as finance, production, and logistics to ensure that the customer's needs are met. This collaborative effort is vital for the survival and prosperity of any organization. Option B is partially correct, but it does not consider the other functions of the marketing department, such as market research and product promotion. Option A, C, and D are incorrect.

Which of the Following Statements About Marketing Departments Is MOST