The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Question marks" are located in which quadrant of the BCG growth-share matrix?
A)upper left quadrant
B)upper right quadrant
C)center of the four quadrants
D)lower right quadrant
E)lower left quadrant

Question

Quizplus · Accepted Answer

Question marks are products with low market share but high market growth, which means they require a lot of cash to grow and have potential to become stars. This positions them in the upper right quadrant of the BCG growth-share matrix.

The BCG Has Given Specific Names and Descriptions to the Four