Which of the following statements regarding a marketing dashboard is MOST ACCURATE?
A)The more text (words)that is displayed,the better it is for a marketing manager to identify trends,interpret the data,and take corrective actions.
B)A marketing dashboard very often includes 20 or more marketing metrics on the computer screen.
C)Marketing dashboards provide graphic displays of a product's performance,such as sales,website traffic,etc.
D)For accuracy,the marketing dashboard should be updated weekly.
E)Marketing dashboards often show key measures such as human resource turnover,strategy success,and societal well-being.

Question

Quizplus · Accepted Answer

Marketing dashboards are designed to provide a visual representation of a product's performance, such as sales, website traffic, and other related metrics. They use graphical displays like graphs, charts, and tables to show trends and patterns, allowing marketing managers to easily interpret the data and make informed decisions. Option A is incorrect because a marketing dashboard should use visuals, not text, to convey complex data. Option B is also incorrect because the number of metrics should be limited to the most important ones to avoid cluttering the dashboard. Option D is partially incorrect because the frequency of updates depends on the nature of the business and the marketing strategy. Option E is incorrect because marketing dashboards usually focus on marketing-specific metrics.

Which of the Following Statements Regarding a Marketing Dashboard Is