Regarding goals and objectives,which of the following statements would be MOST ACCURATE?
A)Objectives convert an organization's mission and business into long- and short-term performance targets.
B)Goals and objectives are actually the detailed day-to-day activities necessary to implement a marketing program.
C)A company's goals and objectives are often worthy in intent,but unrealistic in practice because they are never accomplished during the specified time period.
D)Goal-setting only applies to business firms;nonprofit organizations typically do not set goals because they don't earn a profit.
E)The terms goal and objective should not be used interchangeably.Goals are philosophical while objectives are performance-based.

Question

Quizplus · Accepted Answer

Objectives are the specific, measurable targets that help organizations achieve their mission and business goals. Goals are broader statements of direction and purpose, while objectives are the detailed, specific steps required to reach those goals. Therefore, option A is the most accurate statement about goals and objectives.

Regarding Goals and Objectives,which of the Following Statements Would Be