Many local and national chain bookstores,such as Borders and Bookstar,have closed over the past few years.This is due in part to competition from e-book readers like Amazon's Kindle and Apple's iPad,which permit the online purchase and download of digital books from their websites.Moreover,subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news.These trends have caused the newspaper StarTribune to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online only weekly edition.These companies had to change their __________,an action triggered by the technological and social changes (reader preferences)that occurred in their marketing environments.
A)organizational cultures
B)marketing tactics
C)business models
D)strategic marketing processes
E)goals or objectives

Question

Quizplus · Accepted Answer

The paragraph mentions the closure of bookstores due to competition from e-book readers and the switch from print subscriptions to online news. This indicates a change in the business model, which refers to the overall strategy and approach to generating revenue and delivering value to customers. Choice A (organizational cultures) refers to the values and norms within a company and is not directly related to external changes in the marketing environment. Choice B (marketing tactics) and D (strategic marketing processes) are more specific to the execution of marketing initiatives, rather than the overall business model. Choice E (goals or objectives) may change as a result of the changes in the marketing environment, but it does not fully capture the comprehensive changes in the business model.

Many Local and National Chain Bookstores,such as Borders and Bookstar,have