Which of the following statements regarding organizational foundation is MOST ACCURATE?
A)An organizational foundation specifies its goals.
B)An organizational foundation defines the business that it is in.
C)An organization's foundation empowers stakeholders to have a voice in the strategic marketing process.
D)An organization's foundation is its philosophical reason for being-why it exists.
E)An organization's foundation is the company,its product,and its customers.

Question

Quizplus · Accepted Answer

An organization's foundation is its philosophical reason for being—why it exists. This includes its core values, vision, and mission statement. The organizational foundation should guide the strategic marketing process and help stakeholders understand and connect with the organization. While goals and defining the business the organization is in are important aspects of the foundation, they are not the philosophical reason for the organization's existence. The company, its product, and customers are important elements but do not encompass the entire foundation.

Which of the Following Statements Regarding Organizational Foundation Is MOST