The pricing component of the marketing mix is the focus of regulation from two perspectives:
A)quantity discounts and price gouging.
B)price fixing and price discounting.
C)promotional allowances and trade allowances.
D)selling and bartering.
E)competitive pricing and illegal bartering.

Question

Quizplus · Accepted Answer

The two perspectives of regulation for the pricing component of the marketing mix are price fixing and price discounting. Price fixing involves colluding with competitors to set prices at a certain level, which is illegal. Price discounting, on the other hand, may be regulated to prevent predatory pricing or price discrimination. Therefore, choice B is the correct answer.

The Pricing Component of the Marketing Mix Is the Focus