University of Florida students,fans,and others who view themselves part of the "Gator Nation," which is the name of the __________ given to supporters of the University of Florida's educational and athletic programs.
A)VALS type
B)aspiration group
C)social class
D)brand community
E)market segment

Question

Quizplus · Accepted Answer

The term "brand community" refers to a group of consumers who share a common attachment to a particular brand, in this case, the University of Florida. The use of the term "Gator Nation" and the shared identity among supporters of the university suggests the existence of a brand community.

University of Florida Students,fans,and Others Who View Themselves Part of the "Gator