In the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.
A)Believers
B)Experiencers
C)Strivers
D)Makers
E)Survivors

Question

Quizplus · Accepted Answer

The achievement-motivated consumers who have lower levels of education and household income than Achievers are called Strivers in the VALS framework. Believers are consumer segments focused on tradition, Experiencers are focused on excitement, Makers are focused on self-expression, and Survivors are focused on meeting basic needs.

In the VALS Framework,achievement-Motivated Consumers Who a Have Lower Levels