All of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:
A)use sales promotion such as free samples,coupons,and rebates to encourage trial of their brand.
B)link their brand attributes with high-involvement issues.
C)use Internet search engines such as Google to assist buyers.
D)use advertising messages that focus on getting the brand into a consumer's consideration set.
E)use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.

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The Answer of All of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:
A)use sales promotion such as free samples,coupons,and rebates to encourage trial of their brand.
B)link their brand attributes with high-involvement issues.
C)use Internet search engines such as Google to assist buyers.
D)use advertising messages that focus on getting the brand into a consumer's consideration set.
E)use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.

All of the Following Are Strategies a Market Challenger Can