In the Apple market-product grid shown above for its personal computer line,the "medium/large business" professional segment seems willing to purchase all of the items in Apple's product line.This allows Apple to enjoy cost savings due to __________.
A)segment differentiation
B)marketing synergies
C)product synergies
D)segment repositioning
E)product differentiation

Question

Quizplus · Accepted Answer

Marketing synergies refer to the cost savings that a company can enjoy by using the same marketing effort to promote multiple related products. In this case, since the medium/large business professional segment is willing to purchase all of Apple's products, the company can use the same marketing effort to promote its entire personal computer line to this segment, thereby enjoying cost savings due to marketing synergies.

In the Apple Market-Product Grid Shown Above for Its Personal