Apple Market-Product Grid

-In the Apple market-product grid shown above for its personal computer line,the iMac is popular among all the segments Apple can target.This allows Apple to enjoy
A)segmentation synergies.
B)marketing synergies.
C)product synergies.
D)the 80/20 rule.
E)frequency marketing.

Question

Apple Market-Product Grid
 
-In the Apple market-product grid shown above for its personal computer line,the iMac is popular among all the segments Apple can target.This allows Apple to enjoy
A)segmentation synergies. 
B)marketing synergies. 
C)product synergies. 
D)the 80/20 rule. 
E)frequency marketing.

Quizplus · Accepted Answer

Running vertically down the market-product grid,each column represents an opportunity for efficiency in research and development (R&D)and production.If Apple wanted to simplify its product line,reduce R&D and production expenses,and manufacture only one computer,which might it choose? Based on the market-product grid,Apple might do well to focus on the iMac,because every segment purchases it.

Apple Market-Product Grid -In the Apple Market-Product Grid Shown Above for Its Personal