Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The strategy most likely to exploit marketing synergies and efficiencies would be to target
A)lunch customers.
B)between-meal snack customers.
C)dinner customers.
D)after-dinner snack customers.
E)apartment customers.

Question

Quizplus · Accepted Answer

The Answer of Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The strategy most likely to exploit marketing synergies and efficiencies would be to target
A)lunch customers.
B)between-meal snack customers.
C)dinner customers.
D)after-dinner snack customers.
E)apartment customers.

Figure 9-9 Above Shows the Market-Product Grid for a Wendy's