Variables that are based on some objective physical (gender, ethnicity), measurable (age, income), or other classification attribute (occupation) of prospective customers are used in which segmentation base?
A)personality
B)usage
C)needs
D)demographic
E)behavioral

Question

Quizplus · Accepted Answer

The segmentation base that is based on variables such as gender, ethnicity, age, and income is the demographic segmentation base. This base divides customers into groups based on objective and measurable attributes.

Variables That Are Based on Some Objective Physical (Gender, Ethnicity)