Which of the following statements BEST ILLUSTRATES geographic segmentation?
A)GE builds a downsized microwave oven to hang under kitchen cabinets.
B)Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
C)In China,KFC sells a spicier chicken the farther away its restaurants are from the coastal areas.
D)A fast food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays.
E)A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market based on geographic location, such as a country, region, city, or even neighborhood. With KFC in China selling spicier chicken the farther away its restaurants are from the coastal areas, it is using geographical segmentation to cater to the taste preferences of customers in different regions.

Which of the Following Statements BEST ILLUSTRATES Geographic Segmentation