A marketing manager must be able to put a market segmentation plan into effect.This means being able to form market segments and then __________ without encountering excessive costs.
A)eliminate potential non-buyers
B)identify segmentation variables
C)select the market segment(s)to target
D)redirect their purchase behaviors
E)ignore any and all similarities

Question

Quizplus · Accepted Answer

After forming market segments and identifying segmentation variables, the marketing manager needs to choose which segment(s) to target based on factors such as potential profitability and accessibility. The other options are not directly related to implementing a market segmentation plan.

A Marketing Manager Must Be Able to Put a Market