Which strategy involves a firm's using different marketing mix actions to help consumers perceive the product as being different and better than competing products?
A)points of difference
B)market differentiation
C)market penetration
D)product positioning
E)product differentiation

Question

Quizplus · Accepted Answer

Product differentiation involves using different marketing mix actions to make consumers perceive the product as being different and better than competing products. Points of difference, market differentiation, market penetration, and product positioning may be related to product differentiation, but they do not specifically involve using different marketing mix actions to create a perception of superiority.

Which Strategy Involves a Firm's Using Different Marketing Mix Actions