New Balance makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush,smooth,and stable ride." And its Made in America,top of the line,990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability,a stability-enhancing ABZORB^® midsole,and ENCAP to promote a healthy gait." This strategy is an example of A)mass customization. B)product segmentation. C)market segmentation. D)single chain marketing. E)market specific selection.

Question

Quizplus · Accepted Answer

New Balance is using different products with specific features and benefits to target different markets or segments of customers. The Minimus line is targeted at those who want a minimalist feel, the 1260v2 shoe targets those who want a plush and stable ride, and the 990v3 is for those who want a traditional running/walking shoe with premium features. This is an example of market segmentation, where a company divides their market into segments and offers different products to satisfy each segment's needs and wants.

New Balance Makes the Minimus Line of Shoes with a Vibram