Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?
A)business analysis
B)market testing
C)screening and evaluation
D)commercialization
E)idea generation

Question

Quizplus · Accepted Answer

Slotting fees are paid during the commercialization stage of the new-product process, as they are used to secure retail shelf space for the new product.

Marketers Pay Slotting Fees to Grocers in Payment for Space-Or