Screening and evaluation refers to the stage of the new-product process
A)at which prospective customers are exposed to new product prototypes for the first time.
B)at which new product concepts that have been found viable are converted into actual prototypes.
C)that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
D)that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
E)where consumers evaluate a new product's performance in an actual-use situation.

Question

Quizplus · Accepted Answer

Screening and evaluation in the new-product process refers to the stage where new-product ideas are evaluated both internally (by the company) and externally (by potential customers or experts) in order to eliminate those that are not worth further investment. It is the stage at which decisions are made about which ideas will be developed into actual products.

Screening and Evaluation Refers to the Stage of the New-Product