When consumers consider all types of household cleaners,they are considering the __________ of household cleaners.When consumers limit their choice of household cleaners to only those that come in spray bottles,they are considering a __________ of household cleaners.
A)product class;product brand
B)product group;product brand
C)product class;product form
D)product line;product mix
E)product mix;product line

Question

Quizplus · Accepted Answer

When consumers consider all types of household cleaners, they are considering the product class of household cleaners. This refers to the broad category of cleaning products that are intended for use in households.

When consumers limit their choice of household cleaners to only those that come in spray bottles, they are considering a product form of household cleaners. This refers to the specific physical form that the product takes, in this case a spray bottle.

Options A and B are incorrect because "product group" is not a commonly used term in marketing terminology.

Option D is incorrect because "product line" refers to a group of similar products within a brand.

Option E is incorrect because "product mix" refers to the complete set of products that a company offers for sale.

When Consumers Consider All Types of Household Cleaners,they Are Considering