Which of the following would be an example of an objective in Step 1 of the price-setting process?
A)"We need to set an initial price of $259 dollars per unit."
B)"We need to obtain a ten percent market share."
C)"We need to find the least expensive distributor."
D)"We need to make allowances for large quantity orders."
E)"We need to increase the price during the holiday shopping season."

Question

Quizplus · Accepted Answer

Step 1 of the price-setting process involves setting pricing objectives, such as achieving a specific market share, rather than determining specific prices or strategies.

Which of the Following Would Be an Example of an Objective