Which of the following statements regarding retail pricing is most accurate?
A)Consumers rarely base their perceptions of a store's prices on a price of a benchmark item in the store.
B)Consumers are influenced more by a store's ambiance than its prices.
C)Stores that offer rebates and take an excessive amount of time to process them may create negative consumer perceptions.
D)New technology has almost made shoplifting a thing of the past.
E)The only difference between everyday low pricing and everyday fair pricing is whether the store uses markups.

Question

Quizplus · Accepted Answer

Consumers often perceive rebates as a hassle and may form negative perceptions if the processing takes too long. This can lead to a loss in customer loyalty and trust. The other statements are inaccurate. A) Consumers often use benchmark prices to judge the prices of other items in a store. B) While ambiance may be a factor, pricing is a significant consideration for consumers. D) While new technology has helped reduce shoplifting, it has not made it a thing of the past. E) Everyday fair pricing emphasizes transparency in pricing and does not rely on deceptive markups.

Which of the Following Statements Regarding Retail Pricing Is Most