In the direct mail and catalog retailing,the "P" in the acronym "PURL" stands for __________.[NOTE: "URL" stands for "uniform resource locator," which is also known as a website address,such as www.apple.com.]
A)personalized
B)pre-sorted
C)pre-loaded
D)proactive
E)portable

Question

Quizplus · Accepted Answer

In the context of direct mail and catalog retailing, PURL stands for "personalized URL," which is a unique web address created for each individual recipient of a direct mail or catalog. This personalized URL directs the recipient to a landing page customized with their name, interests, and purchasing history, making the shopping experience more engaging and relevant. Therefore, the correct choice is A) personalized.

In the Direct Mail and Catalog Retailing,the "P" in the Acronym