Frequently used Facebook measures include __________ (the number of people who have opted in to a brand's messages at a given time) and __________ (if someone visits five times in one day, he or she is counted once).
A)followers; fans
B)unique fans; visitors
C)fans; unique visitors
D)fans; unique page views
E)visitors; unique visitors

Question

Quizplus · Accepted Answer

"Unique fans" refers to the number of individual people who have liked a brand's page, while "unique visitors" refers to the number of individuals who have visited the page. "Fans" alone does not necessarily indicate unique individuals, as the same person may like a page multiple times. "Followers" is not a common measure on Facebook, and "unique page views" does not refer to individuals but rather the total number of times a page has been viewed.

Frequently Used Facebook Measures Include __________ (The Number of People