The ________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.
A) cost-per-click
B) cost-per-thousand
C) fixed-fee-rate
D) cost-per-view
E) cost-per-action

Question

Quizplus · Accepted Answer

Cost-per-action (CPA) measures the cost of the ad in relation to a specific action, such as a sale, making it directly tied to sales revenue generated by the ad.

The ________ Measure Most Closely Ties the Cost of the Social