When manufacturers market their product lines using transactional websites,they often
A)cooperate with marketplace retailers.
B)run the risk of breaking anti-competitive laws,such as the Clayton Act.
C)keep their websites as simple as possible.
D)change their pricing strategy from a skimming to a penetration pricing strategy.
E)employ the services of Internet warehouses so they do not have to maintain title to the goods.

Question

Quizplus · Accepted Answer

Manufacturers often cooperate with marketplace retailers to reach a wider audience and increase sales. This allows them to leverage the popularity and an existing customer base of these retailers, while still maintaining control over their brand and product listings.

When Manufacturers Market Their Product Lines Using Transactional Websites,they Often