Which of the following pricing tactics would Ticketmaster use if it wanted to price sports and concert tickets based solely in response to supply and demand?
A)yield management pricing
B)experience curve pricing
C)dynamic pricing
D)cost-plus pricing
E)skimming pricing

Question

Quizplus · Accepted Answer

Dynamic pricing is the tactic of adjusting prices in response to changes in supply and demand. This is a common tactic used by Ticketmaster for sports and concert tickets. Yield management pricing is also related to supply and demand, but it refers specifically to pricing strategies based on maximizing revenue from a limited supply of resources. Experience curve pricing, cost-plus pricing, and skimming pricing do not typically involve changes in prices based on supply and demand.

Which of the Following Pricing Tactics Would Ticketmaster Use If