The consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences is referred to as
A) personalization.
B) digitalization.
C) normalization.
D) intermediation
E) innovation.

Question

Quizplus · Accepted Answer

Personalization refers to the practice of tailoring content or experiences to individual users' preferences and needs, often based on data collected about them.

The Consumer-Initiated Practice of Generating Content on a Marketer's Website