An action item list refers to an aid to implement a marketing plan that consists of four columns: (1)the task; (2)the person responsible for completing the task; (3)the date to finish the task;and (4)__________.
A)the budget
B)the points of difference
C)what is to be delivered
D)the promotional message
E)the product or service

Question

Quizplus · Accepted Answer

The fourth column in an action item list is typically used to specify what is to be delivered or accomplished by completing the task. This could include specific deliverables such as a new website design or a revised marketing copy.

An Action Item List Refers to an Aid to Implement